Farouk Yaftali

Chief Financial Officer

Farouk has over 20 years of experience in Finance, Corporate Development, and Strategy in various industries including technology and media & entertainment. At SmartAction, he leads financial strategy, FP&A, capital planning, and transactions & partnerships. Also, he serves as the interface to current and potential investors, lenders, and strategic partners. Prior to SmartAction, Farouk led key strategic and financial initiatives–including mergers & acquisitions–at Vubiquity as VP, Finance & Strategy, and Ingram Micro as Executive Director, Corporate Development & Strategy. Before that, he advised leading global companies on strategic and transaction-related matters as a management consultant with Strategic Decisions Group and Deloitte Consulting. Farouk received his MBA from The University of Chicago Booth School of Business and his B.A. also from The University of Chicago.

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