How to Get to the Omni-Channel Future with Your Existing Technology
Across the spectrum, today’s technology gives customers the freedom to choose how they communicate with businesses, and the misconception is that companies need to invest in a unified communications platform to offer a multichannel customer experience. In reality, there are as many human factors as there are technical ones that constrain companies from realizing true omni-channel communication. There are, however, several tricks that you can employ with the technology you already have that are just as effective as buying that monolithic new telephony system. Leading companies utilize a multichannel approach to allow your customers to seamlessly transition from one channel to another and provide an effortless experience that is key to customer loyalty.