AAA’s VP of Operations and Technology, Joe McLaughlin, discusses the first time he heard SmartAction’s IVA® and the improvements he’s seen in his own business by implementing the technology. With a business model built on memberships and membership fees, AAA needed a solution that would allow them to manage more calls without increasing rates for their customers.
From the ease of implementation to successful call completions, McLaughlin says, “It’s increased our ability to handle more calls with less cost.”
